Low-Quality Data. Hidden Costs.
What Problems Does MDM Solve?
Inconsistent Data Across Systems
Problem
The same customer or product appears differently in your CRM, ERP, and spreadsheets → leads to reporting errors and flawed decisions.
How MDM helps
Establishes a single source of truth company-wide.
Duplicate Records & Manual Cleanup
Problem
"ABC Ltd" and "ABC Limited" exist as separate entries → employees waste time merging records manually.
How MDM helps
Auto-detects and merges duplicates using identifiers (tax IDs, addresses).
Slow Implementation of Changes
Problem
Adding a new product attribute (like sustainability certification) takes weeks to update across all platforms.
How MDM helps
Centralized updates propagate automatically to connected systems.
Unreliable Analytics
Problem
Sales reports show conflicting numbers because each tool (Power BI, Excel, ERP) filters data differently.
How MDM helps
Provides consistent metadata and classifications for all analyses.
Human Entry Errors
Problem
A typo in a supplier name ("Siemesn" vs "Siemens") hinders the procurement process.
How MDM helps
Real-time validation (e.g., rule checks or auto-suggestions).