Data Managemant Platform

Unlock Real Insights.
Drive Real Results.

Data Management Platform (DMP) is an advanced tool for managing and integrating data, allowing organizations to collect, store, cleanse, and analyze data from multiple sources in one place. DMP unlocks the full potential of data, providing consistent, reliable insights that drive decisions and streamline business operations.

Typical challenges faced when managing and scaling high-volume data environments.

Too Slow, Too Costly? Time to Change.

Who needs a Data Management Platform and why?

Different Roles. One Platform.

Land-based casinos and sportsbooks

Take advantage of business-curated data.

Understand what drives revenue, monitor facilities turnout, and assess the impact of external events and seasonality. With deeper insights, they optimize staffing, analyze player behavior based on surveillance data, track GGR by table, and monitor overall omnichannel performance—including crossover between offline and online activity.

Affiliate marketing teams

Automate analytics to maximize account profitability.

Segment customers, tailor campaigns, forecast customer lifetime value. Budget tracking and conversion monitoring happen in real time, making performance-driven decisions easier than ever.

Online casino operators and sportsbooks

Use data combined from multiple systems.

Identify VIP players early, prevent churn, and analyze which games, categories, or features perform best—or flop. They monitor trends and player behavior in real time, improve acquisition and retention strategies, measure promotion ROI, and simplify responsible gaming reporting.

Game providers

Use the platform to detect anomalies in game activity,

Understand game positioning and feature preferences, monitor the performance of promotions, and automate everything from game log collection to account-level reporting.

Benefits of the Data Management Platform

When You Know, You Win.

Find out the real truth in the data.

Discover the actual, real situation within your company - across all projects, initiatives, and departments - based on clean and high-quality data. Forget the discussions about who got their calculations right, and focus on what truly matters: the real outcomes.

Know your customer across all touchpoints.

Get to truly know your players, how they split into different segments, and how they interact with your company across all touchpoints. Whether it’s on the gaming platform, through customer service, payment systems, or responsible gaming teams, get a 360-degree view of your players’ journey.

Skyrocket your predictive power.

Without a proper Data Management Platform (DMP), any plug-and-play product promising predictions will fall short. These products rely on limited datasets due to data being transferred outside your organization. Plus, there’s the security risk. The DMP keeps your data secure, clean, and robust, fueling your forecasting models with real, in-house data.

Pinpoint your uplift drivers and determine where to invest.

You’ve probably asked yourself, “Which marketing channels really delivered value?” Thanks to Data Science models embedded in your DMP, you’ll have an accurate answer and be able to reallocate your budget to the channels that really drive performance.

Enable your teams with the best data at hand.

The DMP allows for self-service reporting for your business teams. Account managers, responsible gaming teams, and marketing teams can generate their own reliable reports based on high-quality data from the DMP. This removes bottlenecks and allows BI teams to focus on other tasks.

Learn who to engage with, when, and how.

Leverage your DMP to build precise player segmentation and deliver highly targeted bonus campaigns and communications that drive player engagement and growth.

Unlock the full potential of your data with three core components.

3 Components. Real Impact.

Data Warehouse

At the heart of the platform, the Data Warehouse acts as a single, unified repository for all your data. It stores, connects, and cleanses information from across your organization, allowing data analysts to conduct inquiries and analyze data in a standardized format.

Reporting & Analytics

Our Reporting & Analytics component allows you to create tailor-made reports that answer key business questions from various perspectives—whether it's marketing, finance, account management, responsible gaming, operations, or customer service.

Data Science

Leveraging the power of predictive modeling and machine learning algorithms, the Data Science component enhances your strategies for player retention, reactivation, and other critical areas. By analyzing patterns and forecasting trends, the platform enables you to make proactive decisions that drive growth and improve overall performance.

Smart Start. Strong Finish.

A practical plan to bring your data platform to life.

01

Discovery

We start with in-depth workshops and analysis sessions with your stakeholders and SMEs. We review your current architecture, explore your data sources and business processes.

Outcome
prioritised roadmap
target architecture with a transition model
clear risk management plan

02

Framework Deployment

Next, we set up the infrastructure and deploy the ELT Metadata Engine. We connect to source systems, develop test flows, and implement Data Lifecycle Management.

Outcome
a fully functional data processing framework
medallion architecture, and standardised
integration processes

03

Delivery

Finally, we migrate legacy systems, onboard new sources, and integrate external data. Everything flows into one reliable ecosystem.

Outcome
a single source of truth,
reusable data model
better governance and high-quality curated data ready for reporting, analytics, and data science.
See how it all comes together in a real-life implementation.

Real Client. Real Change.

We are here to answer your questions

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